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For many businesses opportunities exist to benefit from trading
on-line either through the efficiency of on-line procurement or
by opening up a new sales channel. It is important however not to
get caught up in the hype of the internet boom but to realistically
measure the potential benefits to your organisation and make the
most appropriate level of investment to achieve these benefits.
In order to maximise the efficiency of on-line trading and to ensure
that you are able to maintain the level of customer service that
is expected it is important to achieve an appropriate level of integration
between on-line ordering systems and back-office financial systems.
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